HIGH SALIENCE / APPLY
The practice stays small on purpose
We take on a limited number of engagements so strategy stays at principal level. The application tells us whether there's a fit worth both our time.
01Fit
Strong applications usually have
- Meaningful existing search demand in the category
- Revenue influenced by recommendation and comparison
- A team that can ship changes without a committee
- Budget for an engagement, not a deliverable
We'll decline if
- You're pre-product-market fit
- You need rankings guaranteed next month
- You're comparing us against content mills on price
- Evidence won't be allowed to change the plan
From $7,500/month
Focused engagement: typically one market, a concentrated set of constraints and collaborative implementation.
$10,000 to $20,000/month
Category-wide work where several visibility layers, workstreams, markets or substantial execution need to move together.
Most category-wide engagements fall between $10,000 and $20,000/month; larger multi-market, multi-product and execution-heavy programs are scoped separately. Scope is determined by the market, not a package sheet. Every engagement starts with the $750 Category Salience Brief, credited in full against an engagement signed within 60 days.
02The First 90 Days
What happens after you sign
MAP Weeks 1 to 2
Build the commercial query universe, baseline the competitors, map the recurring sources and fix the measurement set everything gets judged against.
PRIORITIZE Weeks 3 to 4
Identify the retrieval, authority, source and commercial-search gaps. Rank interventions by value and by probability of movement.
INTERVENE Days 30 to 60
Ship the on-site, entity, search and source changes with the biggest expected payoff. Your team implements where it's faster; ours where it isn't.
REMEASURE Days 60 to 90
Resample the original query universe, compare movement against the baseline and reallocate effort into what moved.
REMAP Quarterly
The category gets remapped. Interventions that moved the measurements get more investment; ones that didn't get cut.
Map. Intervene. Remeasure. That loop is the engagement. The full methodology →
03Application