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High Salience Blog

The High Salience blog answers the questions marketers search for about salience, AI answers and search, using our own research data where we have it. For longer explainers, see the guides.

BRAND SALIENCE · SEPTEMBER 28, 2026

Brand Salience

What brand salience is, how it differs from awareness, how to measure it, and what 2,100 ChatGPT answers show.

DEFINITIONS · SEPTEMBER 28, 2026

Salience Meaning

What salience means in psychology, economics, politics, marketing and search, and how each field measures it.

BRAND SALIENCE · SEPTEMBER 28, 2026

Category Entry Points

The buying situations that bring people into a category, how they drive mental availability, and how they show up in AI prompts.