HIGH SALIENCE / RESEARCH / BRANDS / MONDAY.COM
BRAND DATA · PROJECT MANAGEMENT · CHATGPT, SEPTEMBER 2026
How ChatGPT Recommends monday.com
We asked ChatGPT 100 buyer questions about project management software, with web search on, and had two independent AI readers code every answer. monday.com is one of the three project management software brands ChatGPT picked most often: its own pick in 54 of 100 answers. This page shows who ChatGPT says monday.com is for, how it does in head-to-head questions, what ChatGPT suggests instead of it, which sources sit behind its picks and which brands ChatGPT names alongside it.
BY MIKE HAWLEY, FOUNDER · PUBLISHED SEPTEMBER 26, 2026
01The Numbers
How often ChatGPT names, recommends and picks monday.com
| Question type | Questions | monday.com appeared | monday.com recommended | monday.com picked |
|---|---|---|---|---|
| Category ("best X software") | 30 | 26 | 26 | 23 |
| Head-to-head ("X vs Y") | 30 | 10 | 10 | 10 |
| Alternatives ("X alternatives") | 20 | 11 | 11 | 10 |
| Advice ("which X should I use") | 20 | 14 | 13 | 11 |
| All questions | 100 | 61 | 60 | 54 |
Across 100 project management software questions, monday.com appeared in 61 answers (rank 3 of every brand named), was recommended in 60 (rank 3) and was ChatGPT's own pick in 54 (rank 3). That is a pick rate of 89% of its appearances, close to the 11-brand median of 89% for brands named 10 or more times in this teardown.
When ChatGPT picked monday.com, it named it first among the brands it picked in 2 of those 54 answers. On the 20 direct advice questions ("which should I use"), ChatGPT picked it in 11 and recommended it in 13.
02Positioning
Who ChatGPT says monday.com is for
These are the labels ChatGPT attached to monday.com in "best for" table columns and scenario lists, quoted as written. We found 70 such labels for monday.com in this category; the most frequent are below.
- "Visual workflows" (4 answers)
- "Visual workflows & operations" (3 answers)
- "Highly visual workflows and operational teams"
- "Highly visual/custom workflows"
- "Marketing/creative"
- "Visual teams"
If this is not how you describe your product, that gap is the first thing to fix: AI answers repeat the positioning they find most often across the sources they read.
03Head to Head
monday.com in head-to-head questions
10 comparison questions named monday.com against at least one rival. ChatGPT picked both monday.com and at least one named rival in 10, only monday.com in 0, and only a rival in 0. In every one of them ChatGPT made both monday.com and a rival its picks instead of declaring a single winner.
| Question | Rival named | monday.com | Rival picked |
|---|---|---|---|
| asana vs monday.com | Asana | Picked | Asana |
| clickup vs monday.com | ClickUp | Picked | ClickUp |
| trello vs monday.com | Trello | Picked | Trello |
| jira vs monday.com | Jira | Picked | Jira |
| wrike vs monday.com | Wrike | Picked | Wrike |
| smartsheet vs monday.com | Smartsheet | Picked | Smartsheet |
| airtable vs monday.com | Airtable | Picked | Airtable |
| asana vs clickup vs monday.com | Asana, ClickUp | Picked | Asana, ClickUp |
| trello vs asana vs monday.com | Asana, Trello | Picked | Asana, Trello |
| asana or monday.com for a marketing team | Asana | Picked | Asana |
04Alternatives
What ChatGPT suggests instead of monday.com
We asked 3 questions about alternatives to monday.com ("monday.com alternatives", "cheaper alternative to monday.com", "monday.com alternative for agencies").
The brands ChatGPT picked most often in those answers, with how many of the same answers recommended each one:
- Asana: picked in 3 of 3, recommended in 3
- Basecamp: picked in 3 of 3, recommended in 3
- ClickUp: picked in 3 of 3, recommended in 3
- Airtable: picked in 2 of 3, recommended in 2
- Notion: picked in 2 of 3, recommended in 2
- Teamwork: picked in 2 of 3, recommended in 2
- Trello: picked in 2 of 3, recommended in 2
- Wrike: picked in 2 of 3, recommended in 2
05Sources
The sources behind monday.com's picks
The 54 answers that picked monday.com carried 223 source citations in total. The most-cited domains in those answers:
- clickup.com (vendor site): 32
- monday.com (vendor site): 25
- asana.com (vendor site): 24
- g2.com (review or media): 9
- smartsheet.com (vendor site): 7
- atlassian.com (vendor site): 6
Across all 60 answers that recommended monday.com, picked or not, there were 244 citations.
monday.com's own site (monday.com) was cited 28 times across all 100 answers in the category, in 28 different answers.
Google check: for 10 of the 54 questions where ChatGPT picked monday.com, monday.com also ranked in Google's top ten organic results for the same question. So most of these picks came on questions where its own site did not rank.
06Competitive Set
Who ChatGPT names alongside monday.com
The brands that appeared most often in the same answers as monday.com, and in how many of those answers ChatGPT picked them. This is the competitive set ChatGPT has built for it, which is not always the one a vendor would choose.
07What It Means
What this means for monday.com
monday.com is one of the three project management software brands ChatGPT picks most often: its own pick in 54 of 100 answers, named first among the brands it picked in 2 of them. For a brand this close to the top the risk is the framing more than the visibility. The labels ChatGPT attaches decide which buyers it sends to monday.com and which it sends to ClickUp.
In the answers that picked monday.com, third-party pages such as g2.com (9 citations) and thedigitalprojectmanager.com (5 citations) were among the most-cited sources. monday.com was cited 28 times across the whole category.
In 44 of the 54 answers that picked monday.com, monday.com did not rank in Google's top ten for the same question, so Google rankings alone do not explain where ChatGPT sends buyers.
Finding which sources shape the answer in a category, and making sure they describe the brand accurately, is the core of AI SEO.
08Method
Where these numbers come from
Source: Teardown 01: project management software. Each teardown runs 100 buyer questions (category, head-to-head, alternatives and advice phrasing) through ChatGPT with web search on, logged out, United States, English, one run per question.
Every answer was coded under codebook v2.0 by two independent AI readers working blind from the published reader protocol. Each reader coded every brand mention as picked, recommended, listed, passing or anchor; where the two disagreed, a third AI reader settled the code. Across all answers coded under v2.0, the two readers agreed on 97.8% of brand codes.
"Picked" means the answer made the brand its own verdict: "my pick", "choose X if", a shortlist it tells the buyer to act on, the #1 of its ranking, or the direct answer to a "which should I use" question. "Recommended" means the answer assigned the brand to a stated case or fit ("best for small teams") or picked it, so every picked brand also counts as recommended. "Appeared" counts answers where the brand was recommended or listed. Every count is a count of answers. Use-case labels are quoted from the answers as written. Google checks use the top ten organic results for the same question collected the same day.
Limits: one run per question, one country, one point in time. AI answers vary between runs, so treat these as frequencies for this sample, not fixed positions. High Salience has no commercial relationship with any brand on this page. If you work for this brand and see an error, write to info@highsalience.com and we will check it against the dataset.
Full per-answer datasets (CSV) are on each teardown page. All brand pages.
09FAQs
Frequently asked questions
Does ChatGPT recommend monday.com?
In our project management software teardown (web search on, United States, September 8, 2026), ChatGPT named monday.com in 61 of 100 buyer questions, recommended it in 60 and made it its own pick in 54.
What does ChatGPT say monday.com is best for?
The label ChatGPT used most often for monday.com was "Visual workflows". Other labels included "Visual workflows & operations", "Highly visual workflows and operational teams", and "Highly visual/custom workflows".
Which brands does ChatGPT compare monday.com with?
In project management software answers, monday.com appeared most often alongside ClickUp, Asana, Trello, and Jira.
10Next Step
See how ChatGPT describes your brand.
The Category Salience Brief runs your category's buyer questions across Google and the AI surfaces, shows how each answer positions you against competitors, and ranks what to fix first.