HIGH SALIENCE / RESEARCH / BRANDS
BRAND DATA · 187 BRANDS · 21 CATEGORIES · PUBLISHED · UPDATED
How ChatGPT Recommends 187 Software Brands
To show how ChatGPT recommends 187 software brands, every brand that appeared in 10 or more answers in our category teardowns gets its own page: how often ChatGPT names it, recommends it and makes it its own pick, who ChatGPT says it is for, how it does head to head, and which sources sit behind its picks. Built from 2,100 ChatGPT answers, each coded by two independent AI readers.
01Teardown 01
Project management software brands ChatGPT recommends
In our project management software teardown, 11 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Asana | 73 | 73 | 70 | 96% |
| ClickUp | 66 | 66 | 59 | 89% |
| monday.com | 61 | 60 | 54 | 89% |
| Trello | 41 | 41 | 36 | 88% |
| Notion | 37 | 37 | 34 | 92% |
| Jira | 34 | 34 | 31 | 91% |
| Linear | 21 | 21 | 20 | 95% |
| Basecamp | 18 | 18 | 13 | 72% |
| Smartsheet | 18 | 18 | 15 | 83% |
| Teamwork | 16 | 16 | 16 | 100% |
| Wrike | 15 | 15 | 12 | 80% |
Source and full dataset: project management software teardown.
02Teardown 02
CRM software brands ChatGPT recommends
In our CRM software teardown, 10 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| HubSpot | 75 | 74 | 69 | 92% |
| Pipedrive | 55 | 54 | 53 | 96% |
| Zoho CRM | 54 | 52 | 45 | 83% |
| Salesforce | 47 | 46 | 37 | 79% |
| Freshsales | 27 | 26 | 19 | 70% |
| monday CRM | 16 | 16 | 11 | 69% |
| Microsoft Dynamics 365 | 15 | 14 | 13 | 87% |
| Copper | 13 | 13 | 6 | 46% |
| Attio | 10 | 10 | 9 | 90% |
| Close | 10 | 10 | 9 | 90% |
Source and full dataset: CRM software teardown.
03Teardown 03
Email marketing software brands ChatGPT recommends
In our email marketing software teardown, 11 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Mailchimp | 58 | 56 | 44 | 76% |
| Brevo | 49 | 48 | 42 | 86% |
| MailerLite | 46 | 45 | 42 | 91% |
| ActiveCampaign | 43 | 42 | 41 | 95% |
| Klaviyo | 39 | 38 | 36 | 92% |
| HubSpot | 37 | 36 | 30 | 81% |
| Kit | 34 | 34 | 30 | 88% |
| Omnisend | 20 | 20 | 19 | 95% |
| Constant Contact | 13 | 12 | 11 | 85% |
| beehiiv | 11 | 11 | 11 | 100% |
| Customer.io | 11 | 11 | 10 | 91% |
Source and full dataset: email marketing software teardown.
04Teardown 04
Help desk software brands ChatGPT recommends
In our help desk software teardown, 10 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Zendesk | 70 | 69 | 61 | 87% |
| Freshdesk | 60 | 59 | 51 | 85% |
| Help Scout | 50 | 49 | 45 | 90% |
| Intercom | 42 | 42 | 36 | 86% |
| Zoho Desk | 31 | 31 | 24 | 77% |
| Jira Service Management | 27 | 27 | 23 | 85% |
| HubSpot Service Hub | 26 | 26 | 20 | 77% |
| Gorgias | 24 | 24 | 21 | 88% |
| Front | 17 | 17 | 15 | 88% |
| Freshservice | 15 | 15 | 13 | 87% |
Source and full dataset: help desk software teardown.
05Teardown 05
Accounting software brands ChatGPT recommends
In our accounting software teardown, 8 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| QuickBooks | 75 | 73 | 65 | 87% |
| Xero | 55 | 54 | 44 | 80% |
| Zoho Books | 44 | 44 | 31 | 70% |
| FreshBooks | 38 | 38 | 31 | 82% |
| Wave | 38 | 37 | 27 | 71% |
| Sage Intacct | 25 | 25 | 18 | 72% |
| NetSuite | 18 | 18 | 13 | 72% |
| Sage | 15 | 14 | 7 | 47% |
Source and full dataset: accounting software teardown.
06Teardown 06
Payment processing brands ChatGPT recommends
In our payment processing teardown, 10 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Stripe | 70 | 68 | 54 | 77% |
| Square | 55 | 53 | 34 | 62% |
| PayPal | 41 | 39 | 22 | 54% |
| Helcim | 29 | 28 | 16 | 55% |
| Adyen | 25 | 25 | 19 | 76% |
| Braintree | 17 | 17 | 9 | 53% |
| Shopify Payments | 16 | 16 | 8 | 50% |
| Paddle | 12 | 12 | 10 | 83% |
| Checkout.com | 10 | 10 | 8 | 80% |
| Clover | 10 | 9 | 2 | 20% |
Source and full dataset: payment processing teardown.
07Teardown 07
Payroll software brands ChatGPT recommends
In our payroll software teardown, 10 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Gusto | 73 | 73 | 61 | 84% |
| ADP | 46 | 45 | 23 | 50% |
| Rippling | 41 | 38 | 26 | 63% |
| QuickBooks Payroll | 40 | 39 | 25 | 62% |
| OnPay | 31 | 28 | 14 | 45% |
| Paychex | 28 | 26 | 8 | 29% |
| Patriot | 20 | 18 | 12 | 60% |
| Deel | 18 | 18 | 13 | 72% |
| Justworks | 18 | 16 | 15 | 83% |
| Square Payroll | 14 | 13 | 4 | 29% |
Source and full dataset: payroll software teardown.
08Teardown 08
HR software brands ChatGPT recommends
In our HR software teardown, 12 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Rippling | 58 | 57 | 50 | 86% |
| BambooHR | 56 | 55 | 46 | 82% |
| Gusto | 50 | 50 | 47 | 94% |
| ADP | 31 | 31 | 24 | 77% |
| Deel | 25 | 25 | 23 | 92% |
| UKG | 21 | 21 | 15 | 71% |
| Workday | 20 | 20 | 12 | 60% |
| Paylocity | 17 | 15 | 12 | 71% |
| HiBob | 13 | 13 | 10 | 77% |
| Paychex | 13 | 12 | 9 | 69% |
| Justworks | 12 | 12 | 10 | 83% |
| Zoho People | 12 | 12 | 9 | 75% |
Source and full dataset: HR software teardown.
09Teardown 09
Applicant tracking software brands ChatGPT recommends
In our applicant tracking software teardown, 12 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Workable | 53 | 52 | 47 | 89% |
| Greenhouse | 52 | 51 | 45 | 87% |
| Lever | 39 | 38 | 28 | 72% |
| Ashby | 36 | 34 | 30 | 83% |
| Breezy HR | 28 | 27 | 25 | 89% |
| JazzHR | 23 | 22 | 17 | 74% |
| iCIMS | 15 | 13 | 11 | 73% |
| BambooHR | 14 | 14 | 11 | 79% |
| SmartRecruiters | 14 | 14 | 10 | 71% |
| Zoho Recruit | 14 | 14 | 12 | 86% |
| Workday Recruiting | 11 | 10 | 7 | 64% |
| Teamtailor | 10 | 10 | 7 | 70% |
Source and full dataset: applicant tracking software teardown.
10Teardown 10
Password manager brands ChatGPT recommends
In our password managers teardown, 8 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Bitwarden | 84 | 82 | 78 | 93% |
| 1Password | 67 | 65 | 59 | 88% |
| Proton Pass | 38 | 36 | 27 | 71% |
| Dashlane | 28 | 26 | 15 | 54% |
| Keeper | 25 | 25 | 21 | 84% |
| KeePassXC | 22 | 22 | 16 | 73% |
| Apple Passwords | 15 | 14 | 8 | 53% |
| NordPass | 12 | 9 | 5 | 42% |
Source and full dataset: password managers teardown.
11Teardown 11
Endpoint security software brands ChatGPT recommends
In our endpoint security software teardown, 8 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Microsoft Defender | 68 | 67 | 62 | 91% |
| CrowdStrike | 57 | 53 | 51 | 89% |
| SentinelOne | 56 | 53 | 48 | 86% |
| Sophos | 48 | 46 | 38 | 79% |
| Bitdefender | 41 | 37 | 29 | 71% |
| Huntress | 20 | 19 | 19 | 95% |
| ESET | 19 | 16 | 13 | 68% |
| Palo Alto Cortex | 16 | 13 | 13 | 81% |
Source and full dataset: endpoint security software teardown.
12Teardown 12
Business intelligence software brands ChatGPT recommends
In our business intelligence software teardown, 10 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Power BI | 75 | 73 | 69 | 92% |
| Looker | 71 | 69 | 61 | 86% |
| Tableau | 56 | 54 | 47 | 84% |
| Metabase | 46 | 43 | 40 | 87% |
| Qlik | 26 | 24 | 19 | 73% |
| Sigma Computing | 23 | 21 | 19 | 83% |
| Apache Superset | 20 | 19 | 16 | 80% |
| ThoughtSpot | 19 | 18 | 14 | 74% |
| Zoho Analytics | 11 | 10 | 7 | 64% |
| Domo | 10 | 8 | 3 | 30% |
Source and full dataset: business intelligence software teardown.
13Teardown 13
Data warehouse and ETL tool brands ChatGPT recommends
In our data warehouse and ETL tools teardown, 12 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Snowflake | 50 | 50 | 46 | 92% |
| BigQuery | 47 | 46 | 43 | 91% |
| Databricks | 41 | 41 | 37 | 90% |
| Amazon Redshift | 34 | 34 | 27 | 79% |
| Airbyte | 27 | 27 | 26 | 96% |
| Fivetran | 26 | 26 | 25 | 96% |
| ClickHouse | 21 | 21 | 19 | 90% |
| Microsoft Fabric | 19 | 19 | 18 | 95% |
| dbt | 17 | 16 | 15 | 88% |
| DuckDB | 13 | 13 | 9 | 69% |
| Matillion | 13 | 13 | 9 | 69% |
| Meltano | 10 | 10 | 8 | 80% |
Source and full dataset: data warehouse and ETL tools teardown.
14Teardown 14
Ecommerce platform brands ChatGPT recommends
In our ecommerce platforms teardown, 10 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Shopify | 75 | 75 | 69 | 92% |
| WooCommerce | 54 | 53 | 40 | 74% |
| BigCommerce | 48 | 47 | 35 | 73% |
| Wix | 36 | 35 | 15 | 42% |
| Squarespace | 33 | 32 | 21 | 64% |
| Magento | 22 | 22 | 17 | 77% |
| Square Online | 17 | 17 | 13 | 76% |
| Ecwid | 11 | 11 | 7 | 64% |
| Big Cartel | 10 | 10 | 8 | 80% |
| PrestaShop | 10 | 10 | 4 | 40% |
Source and full dataset: ecommerce platforms teardown.
15Teardown 15
Website builder brands ChatGPT recommends
In our website builders teardown, 8 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Wix | 70 | 70 | 62 | 89% |
| Squarespace | 65 | 64 | 56 | 86% |
| WordPress | 57 | 56 | 47 | 82% |
| Webflow | 43 | 42 | 36 | 84% |
| Shopify | 31 | 31 | 24 | 77% |
| Framer | 25 | 25 | 20 | 80% |
| Carrd | 14 | 14 | 9 | 64% |
| Hostinger | 12 | 12 | 10 | 83% |
Source and full dataset: website builders teardown.
16Teardown 16
Scheduling software brands ChatGPT recommends
In our scheduling software teardown, 10 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Calendly | 57 | 56 | 51 | 89% |
| Acuity Scheduling | 35 | 35 | 30 | 86% |
| Cal.com | 27 | 27 | 22 | 81% |
| Square Appointments | 25 | 25 | 23 | 92% |
| Setmore | 18 | 17 | 16 | 89% |
| Vagaro | 17 | 16 | 15 | 88% |
| Fresha | 12 | 11 | 6 | 50% |
| SavvyCal | 10 | 10 | 7 | 70% |
| SimplyBook.me | 10 | 10 | 10 | 100% |
| Microsoft Bookings | 10 | 9 | 7 | 70% |
Source and full dataset: scheduling software teardown.
17Teardown 17
Video conferencing software brands ChatGPT recommends
In our video conferencing and webinar software teardown, 8 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Zoom | 76 | 73 | 63 | 83% |
| Microsoft Teams | 55 | 53 | 41 | 75% |
| Google Meet | 49 | 48 | 35 | 71% |
| Webex | 33 | 30 | 21 | 64% |
| Jitsi | 20 | 20 | 13 | 65% |
| Demio | 14 | 14 | 14 | 100% |
| Whereby | 14 | 14 | 9 | 64% |
| Livestorm | 12 | 12 | 12 | 100% |
Source and full dataset: video conferencing and webinar software teardown.
18Teardown 18
E-signature software brands ChatGPT recommends
In our e-signature software teardown, 7 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| DocuSign | 67 | 65 | 62 | 93% |
| Adobe Acrobat Sign | 61 | 61 | 48 | 79% |
| Dropbox Sign | 55 | 54 | 44 | 80% |
| PandaDoc | 44 | 44 | 35 | 80% |
| SignNow | 32 | 32 | 25 | 78% |
| SignWell | 19 | 18 | 17 | 89% |
| Zoho Sign | 14 | 14 | 11 | 79% |
Source and full dataset: e-signature software teardown.
19Teardown 19
Marketing automation software brands ChatGPT recommends
In our marketing automation software teardown, 11 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| HubSpot | 64 | 63 | 57 | 89% |
| ActiveCampaign | 50 | 49 | 45 | 90% |
| Klaviyo | 28 | 28 | 25 | 89% |
| Brevo | 26 | 26 | 23 | 88% |
| Marketo | 26 | 26 | 23 | 88% |
| Customer.io | 24 | 24 | 20 | 83% |
| Salesforce Marketing Cloud | 18 | 17 | 15 | 83% |
| Braze | 14 | 14 | 14 | 100% |
| Pardot | 14 | 14 | 14 | 100% |
| Mailchimp | 12 | 12 | 10 | 83% |
| Omnisend | 11 | 11 | 10 | 91% |
Source and full dataset: marketing automation software teardown.
20Teardown 20
SEO tool brands ChatGPT recommends
In our SEO tools teardown, 9 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| Ahrefs | 60 | 59 | 55 | 92% |
| Semrush | 56 | 55 | 46 | 82% |
| SE Ranking | 30 | 30 | 28 | 93% |
| Google Search Console | 29 | 28 | 22 | 76% |
| Moz | 20 | 19 | 8 | 40% |
| Mangools | 16 | 14 | 11 | 69% |
| Screaming Frog | 15 | 15 | 14 | 93% |
| Ubersuggest | 15 | 15 | 13 | 87% |
| AccuRanker | 10 | 9 | 9 | 90% |
Source and full dataset: SEO tools teardown.
21Teardown 21
AI writing tool brands ChatGPT recommends
In our AI writing tools teardown, 10 brands appeared in 10 or more of the 100 ChatGPT answers.
| Brand | Answers naming it (of 100) | Answers recommending it | Answers picking it | Picked when named |
|---|---|---|---|---|
| ChatGPT | 58 | 58 | 50 | 86% |
| Jasper | 43 | 42 | 35 | 81% |
| Grammarly | 42 | 41 | 34 | 81% |
| Claude | 36 | 34 | 28 | 78% |
| Copy.ai | 24 | 23 | 17 | 71% |
| Writesonic | 23 | 22 | 19 | 83% |
| Rytr | 13 | 13 | 10 | 77% |
| QuillBot | 13 | 12 | 10 | 77% |
| Gemini | 11 | 11 | 4 | 36% |
| Sudowrite | 11 | 11 | 7 | 64% |
Source and full dataset: AI writing tools teardown.
22Method
How brands qualify for a page and how the ChatGPT answers were coded
A brand qualifies for a page when ChatGPT recommended or listed it in at least 10 of the 100 answers in a teardown. Counts use the same code path as the teardown pages, so every number here matches the published datasets. New teardowns add new brands.
Every answer was coded under codebook v2.0 by two independent AI readers working from a published protocol, with a third AI reader settling disagreements; across all answers coded under v2.0 the two readers agreed on 97.8% of brand codes. "Recommended" means the answer assigned the brand to a stated case or fit, or picked it. "Picked" means the answer made it its own verdict: its pick, a "choose X if" rule, a shortlist to act on, its #1 or its direct answer. Every picked brand also counts as recommended.
High Salience has no commercial relationship with any brand listed. Corrections: hello@highsalience.com.